INCREASED DEMAND FOR PLUM TOMATOES DUE TO SCRATCH COOKING

Plum tomatoes are firm and known for their fresh mediterranean taste. They are ideal as a base for soups and sauces, but also for oven dishes. This makes the fruit especially popular for scratch cooking at home. Cooking from scratch simply means to cook a meal without using a readymade mixture of ingredients. The re-embrace of home cooking is introducing younger generations to a bygone era. The international trend of scratch cooking is responsible for the increasing demand for plum tomatoes.

 

PASTA SAUCE OR SOUP

Plum tomatoes are egg- or pear-shaped and red when fully ripe with a good balance between juicy and fruity structure. They have few seeds and are a good canning and sauce tomato. Plum tomatoes are prized for being fleshier than their round counterparts (which are usually used for the chopped varieties), with less watery seeds. Although plum tomatoes are generally high in juice, they still lose little fruit moisture. That is why the plum tomato is the basis for a tasty pasta sauce or a delicious tomato soup.

SCRATCH COOKING

When it comes to modern day cooking habits, convenience is often key. Hectic lifestyles filled with working careers, social occasions, family life, health and wellbeing and more means consumers are relying more and more on food-to-go. While we appreciate that life can sometimes dictate our eating habits, we need to be consciously aware of just how much of it we’re consuming and, where possible, opt to cook from scratch instead.

“With home cooking on the rise, plum tomatoes

are increasing in popularity on consumers’ shoppinglists”

Dave van Lierop – Trade marketeer at Levarht

 

The good news is that scratch cooking doesn’t have to be time consuming. Advanced technology help in even the simplest of devices which help make cooking from scratch and eating healthily a doddle. The scratch cooking trend has a major impact on the use of the plum tomatoes, given its good fresh cooking properties. Within the entire plum tomato market (international) we see a clear shift towards larger packaging. The number of packages larger than 500 gr. increased by 18.5% within the Netherlands.

TASTE THE SUMMER, ALL YEAR ROUND

The days when consumers could only buy and prepare seasonal fruit and vegetables are long gone. The Netherlands might be a small country, but we are great at producing the best and most sustainable tomatoes. The summery taste of the plum tomato is available all year round.  During the summer period (week 14 – 44), Dutch plum tomatoes are grown under the sun. In winter season they are grown under artificial light, but can also be sourced from Spain or Morocco.

 

PLUM TOMATOES IN THE SPOTLIGHT

Every other week we focus on one of our products. This week we focus on the Plum tomato!  Visitors are introduced to the unique taste, our colleagues are getting to know the product specifications even better and we are paying extra attention to the characteristics of the plum tomato online. Do you want to know more? Follow us through our Social Media channels. 

 

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