MANDARINS IN THE TOP 5 MOST POPULAR FRUIT (EU)

The mandarin needs tropical or sub-tropical temperatures. That means in the northern countries in Europe we cannot grow mandarins for commercial purposes. But since these products are really popular, all year round, we grow an import them, from various countries. In winter most of the mandarin will come from inside Europe, while in other periods we import most of them from the southern hemisphere. In most European countries mandarins are in the top 5 most popular fruits(UK number 3, NL number 4, DE number 4 and PL number 4).

 

ORIGIN

The origin of citrus fruits are in China and this is no different for the mandarin. Environmental variables, especially temperature, are the key factor which affects plant growth, development and productivity. The mandarin trees will grow best in sub-tropical  areas and areas with a warm sea climate.  Compared to oranges, the mandarin is considered less sour, a bit sweeter and stronger. A ripe tangerine is firm to slightly soft, heavy for its size and has a pebbly skin. The skins are thin, with little white making them easier to peel and split into wedges.

  

MANDARINS DURING THE COVID-19 PANDAMIC

The Covid-19 pandemic has had a very positive impact on mandarin sales in Europe. Mandarins have a relatively long shelf life. This shelf life created a large grow during the first panic buying phase. Combined with the World Health Organization Campaign, that encouraged consumers to strengthen the immune system through extra intake of vitamin C, which citrus fruits are known for, sales exploded.

 

CONSUMPTION

50% of the mandarins are eaten as a snack. The other consumption moments are at breakfast or at lunch. Consumers with a higher spending profile eat more mandarins. Of the top 5 of most favourite fruits, the mandarin is the most expensive variant. If you want to know how many parts a mandarin exists you can see on the outside already, when you remove the green "cap / stem" you will see the white dots appear, which indicate how many parts the mandarin consists of. The mandarin is often combined with other fruits in salads or as an extra vitamin shot.

INTO THE FUTURE

One of the reasons for a consumer to choose mandarins is the convenience that the mandarins offers. The mandarin is compact to take with you and protects itself against external influences, it is easy to peel and very sweet. One of the disadvantages of eating the mandarins is the seeds that are in the mandarin. Together with our partners, we continuously examine the possibilities of reducing the seeds to a minimum.

This is a though and almost impossible job. For over decades our breeders are doing their utmost, to develop and crossbreed seedless varieties. Planting such varieties has to take place in fields with no other different varieties growing near them. Nevertheless the bees, who are responsible for the pollination, don’t care about our wishes to keep the mandarins seedless. Sometimes they fly many miles, transferring pollen grains from male seeded variety trees, onto our seedless varieties. So at the end those new varieties begin to have seeds also, and we will have to look continuously to improve and invent new varieties.

 

MANDARINS IN THE SPOTLIGHT

Mandarins can be consumed all year round, in winter they come from Europe and in summer we get them from the southern hemisphere. Despite the fact that the mandarin is the third most consumed fruit in the United Kingdom, we would like to put it in the spotlight. Every other week we focus on one of our products. Visitors get to know the unique taste, our colleagues get to know the product specifications even better and online this week we pay extra attention to the characteristics of this unique citrus fruit. Do you want to know more about the mandarin? Follow us through our Social Media channels.

*Used data is gathered from; Food profiler (Wageningen university) Gfk/kantar/GroenteFruit Huis

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